Business figures come from subscription records
The platform calculates recurring revenue, churn, conversion and customer health from the subscription, plan and usage records it already holds, and shows them in the operator console.
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Platform capability · Platform Analytics
Track revenue, churn and customer health
Revenue, churn and customer health figures, updated daily
Each day the platform calculates monthly recurring revenue, churn, cancellation reasons, conversion from sign-up to paid, plan changes, a health score for each customer, quota use, suspensions and security trends, and shows them in the operator console.
Built in
What you get
- Monthly recurring revenue with its changes: new, expansion, contraction and churn
- Churn and cancellations, broken down by reason
- Conversion from sign-up to paid, step by step
- Plan upgrades and downgrades over time
- A health score for each customer, to show accounts at risk
- Quota use across customers and measures
- Sign-up trends and activation
- Trends in suspensions, security events and audit volume
- Calculated daily and shown in the operator console, with no data warehouse to run
Under the hood
How it works
Customer health scores and the figures behind them
Total revenue shows what has already happened. A health score for each customer shows what may happen next: which accounts are moving towards cancelling, which are close to their limits and may be ready to upgrade, and which have stopped using the product. The scores come from real usage, billing and support activity on the platform.
Daily figures you can filter and query
Figures are calculated daily and can be queried by date range, plan, region and cohort. The data behind the console dashboards is also available through the API, so you can use it in a board report or an investor update without calculating it again.
Pairs well with
Related capabilities
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